TikTok ke Addictive design par European Union (EU) ka fada faisla, ya toh badlo ya phir croro ka fine bharo Aapne kabhi notice kiya hai ki TikTok kholte hi waqt ka pata kyun nahi chalta? Wo 'ek aur video' wali feeling koi coincidence nahi hai, balki ek sochi-samjhi strategy hai. Ab European Union (EU) ne isi strategy ki gardan pakad li hai. Unka saaf kehna hai: Ye 'addictive design' band karo, varna itna bhari fine lagega ki nani yaad aa jayegi.
Kya hai pura mamla?
EU ki regulatory body ne TikTok ko warning di hai ki unka interface jaan-bujhkar aisa banaya gaya hai ki log iske aadi (addicted) ho jayein. Unka main concern bachon aur teenagers ko lekar hai, jo ghanto tak screen se chipke rehte hain. EU ka manna hai ki TikTok ke features—jaise wo kabhi na khatam hone wala 'Infinite Scroll' aur algorithm—mental health ke liye khatarnak hain. Agar TikTok ne apne design mein bade badlav nahi kiye, toh unhe apni global turnover ka ek bada hissa fine ke taur par dena pad sakta hai. Hum yahan kuch lakh ki nahi, balki karodo dollars ki baat kar rahe hain jo TikTok ki balance sheet hila sakta hai.
TikTok ka palatwar: "Hum galat nahi hain"
TikTok ne is par chup rehne ke bajaye seedha attack kiya hai. Company ne in saare aaropo ko "categorically false" aur "meritless" bataya hai. Unka argument hai ki unhone pehle se hi screen time limits aur parental controls jaise features de rakhe hain taaki users safe rahein. Lekin sach toh ye hai ki ye features sirf naam ke hote hain. Jab algorithm aapke dimaag ko dopamine ka chaska laga deta hai, toh koi bhi 'reminder' kaam nahi aata.
Asli sach: Algorithm vs User
Dekho, seedhi baat ye hai ki TikTok ka pura business model 'Attention' par tika hai. Jitna zyada aap app par rahoge, utne zyada ads dikhenge, aur utna zyada paisa banega. EU ka ye move sirf TikTok ke liye nahi, balki Instagram Reels aur YouTube Shorts ke liye bhi ek warning signal hai. Reality ye hai ki tech companies kabhi nahi chahengi ki aap phone niche rakho. EU yahan ek 'Digital Police' ka kaam kar raha hai, jo in companies ko batana chahta hai ki profit se upar logon ki mental health honi chahiye. Par kya design badalne se log scrolling band kar denge? Shayad nahi, kyunki humein ab is 'loop' ki aadat ho chuki hai. Ab dekhna ye hai ki TikTok apne design mein sach mein koi change lata hai ya phir court mein lambi ladai ladega. Waise, aapko kya lagta hai? Kya sach mein TikTok humein 'zombie' bana raha hai ya ye sirf ek over-reaction hai?